2013 is coming to an end, and Social Media stats from around the Internet are rolling in! Many social sites saw impressive number gains this year, and the statistics make for very valuable marketing tools when planning for 2014. I have gathered what I think are some of the most important facts and put them into an infographic for all of you to reference.
Many people will Like a brand on Facebook or Follow them on Twitter, simply because they love what the brand has to offer. Some won’t stick around unless the company has valuable messages to deliver. In the end too much repetitive information and not enough humanized content can make community members bolt quickly, so it’s very important that your brand finds a unique voice and keeps it consistent. Not only do you want to stand out but you want your fans to feel like they’re talking to someone they can trust – not a company CEO who can’t relate to them. Here are ten tips for humanizing your brand on Social Media, and some advice on what to avoid.
If you’re an avid Social Media user, chances are you’ve seen people talking about Klout and Kred scores and may have even been prompted to find out your own numbers. For those who have never looked too deeply into the world of social scoring, what are these numbers and are they really important?
Whether you have a regular Facebook account or you have a fan page, uploading photos to your profile and timeline can be a guessing game that ends in frustration. Facebook has rather strict guidelines for photo sizes which can leave you with blurry uploads if they’re too small, or error messages if they’re too big.
An easy way to save yourself some time and the headache of guessing how to size your uploads is to use a cheat sheet! I’ve put together an infographic for all of you visual folks out there, laying out the proper sizes needed for your header image, your profile photo, as well as a few types of uploads for your wall or page timeline.
These days it can be tricky to come up with fresh, new content for your Social Media pages without sounding repetitive or copying other businesses. One of my favorite solutions to this problem is crafting a contest around your business – not only will your fans appreciate the change of pace, but if you throw in some kind of a reward they’ll jump at the chance to participate and create more buzz for your pages!
A simple yet effective contest to run is a photo contest. The idea may sound daunting, but as long as you plan ahead and make efficient use of your various social sharing venues, you won’t fail. To begin coordinating your photo contest, start with choosing a theme. If there’s an upcoming holiday, you can center your contest around that special day and give your audience something to work with. Should you decide to give away a product, gift certificate, or coupon, you can cater the prizes to your theme as well.
Next, you’ll want to decide upon the official rules that they’ll need to follow. Here’s a sample set:
- Participants must be 18 years or older.
- Entries must be submitted by March 1st.
- Entries submitted on Twitter, Tumblr, or Instagram must be tagged with #EpicPhotoContest.
- Entries limited to three per person.
- Any entries displaying offensive or sexual material will not be counted.
- It is the responsibility of the winning participant(s) to contact us via email by March 10th.
Once you have your theme, prizes, and rules finalized you can start planning all of the media elements of your contest. Consider your Social Media presence and how your pages can be used to leverage this competition. Twitter, Facebook, Pinterest, Instagram, Flickr, and Tumblr are all excellent venues on which you can accept your entries, but you’ll need to monitor the pages closely to make sure contestants are not posting inappropriate content. This is especially important for Facebook as they have very strict policies about such violations. On Twitter, Pinterest, Instagram, and Tumblr you can supply a certain hash-tag or keyword so that you can easily search for entries. In the sample set of rules above I used #EpicPhotoContest, but this tag can be anything related to your brand. Just make sure that it’s unique so you can easily pick out the entries when you search for the tag. You may also consider asking your contestants to geotag their photos, as this will help you with statistical research and allow more insight into your audience.
It’ll be important to have some graphical images to accompany your contest. Use Photoshop or a free program like Gimp to come up with something simple but eye-catching which includes all of the important information. You can post these graphics on your website and link them to your official rules, and you can also post them on all of your Social Media channels. Because consumers are very visually driven, this will be a great way to catch their eye and draw them in. You can also print off flyers for the contest and pass them out around your town, including information such as your Social Media pages and the proper hash-tag they’ll need to enter.
Once your graphics are made and your contest has begun, don’t be shy about promoting it often! Feature entries as they roll in to encourage other users, and send out a newsletter about the contest. If you partner with similar companies, ask them to make blog post or send out a Tweet directing their fans to your contest, and promise to do the same for them in the future. Once you reach the ending date, make sure you praise your winners on your various Social Media pages so that other users know the contest is over. Such praise will also encourage future entries! Be transparent through the process, providing updates and news on your Social Media pages, and it’ll surely make your brand seem more personable. Remember: the more personable and open you are with your audience, the more they will trust you and want to participate in your online activities!